AT Concepts Practice – "Culture and Operational Risk Management (CORM)" model ©
AT Concepts proudly promote the "Culture and Operational Risk Management (CORM)" model ©, designed to aid internationally expending
firms identify, quantify and mitigate their exposure to culturally driven, operational risk variables which was developed by its external
consultant Mr. Matthew B. Murrell.
Especially useful for, but not limited to Foreign Direct Investment projects, it is the first economically
designed approach for addressing the issue of cultural risk, focusing not only on the "soft" aspects inherent in intercultural business
projects, but also on the quantification of the value-at-risk resulting from the operational productivity losses generally associated with
these types of situations. Such aspects have been largely or completely ignored by all previous methodologies. Using a process-driven
approach, cultural "due diligence" is carried out, identifying the potential causes for, and manifestations of culturally driven
operational risk, quantifying the risk exposure at each stage of the expansion process, and ultimately providing a road map for the
avoidance of any such risk-realization scenarios. Managers charged with the task of international project planning and implementation
will have a powerful new tool for preemptively identifying their culturally driven operational risk, and they will know both where the
risks lie and the value-at-risk at each stage of the implementation.
The CORM model © is neither country nor industry specific, and can be applied both front-to-back as a planning tool, as well as
back-to-front as a repair tool for post-expansion problem solving.