Dr. Robert J. Thomas PhD
Bob Thomas is Professor of Marketing in the McDonough School of Business at Georgetown University. Bob received his doctorate in
Marketing from the Wharton School at the University of Pennsylvania.
Bob has consulted with over fifty organizations in a wide variety of industries and cultures, including both consumer and
business-to-business products and services. He has worked with large and small clients on short-term projects and long-term
assignments. These assignments include strategic market planning, new product development, segmentation, forecasting, model building,
planning and executing numerous marketing research projects.
He teaches courses in New Product Development, New Product Decision Models,
Market Segmentation, Marketing Strategy, and Marketing Research and has taught numerous executive education seminars and courses in the
U.S. and several countries.
Bob has over fifty publications in the areas of new product development, organizational buying behavior, and forecasting.
His book, New Product Development: Managing and Forecasting for Strategic Success was a featured selection of the Fortune Book Club.
His most recent book, New Product Success Stories: Lessons From Leading Innovators, has also been published on tape and in several
He is on the Editorial Board of the Journal of Product Innovation Management and is an active member in several academic associations,
including the American Marketing Association, The Institute of Management Sciences, and the Product Development and Management Association
(PDMA). His research interests are in the area of new product development, market segmentation, and forecasting.
His point of difference is that he helps companies define and implement data-driven business and marketing strategies.