AT Concepts Practice - WWWH (Why?What?When?How?) Model ©
Practitioner economists have investigated in detail the unintended consequences of intentional actions taken by a company’s management
Management theorists, on the other hand, have given less attention to the unintended consequences of strategic actions taken by
The way strategy is often presented gives the impression that the strategic plan can simply be plugged into the enterprise, rather like
loading software onto hardware. Of course, if this belief were true, we would not see so many instances of companies veering off their
The strategy that emerges in practice can be very different from the intended strategy. The written strategic plan often is not as
significant in shaping actual strategy as are the actions people take, the ideas they choose to bring forward, and which of those get
Strategy is shaped in unintended ways by forces that include the structure of the resource allocation process, which includes internal
reporting structures and incentive systems, as well as the reflection of external factors such as market conditions, competition and
In order to overcome all these aspects AT Concepts and its associates have developed the WWWH Analysis Model © in order to support
its customers in expanding their businesses.
Why – certain conditions of the company’s internal and external environments require (new) business strategies, or the revision of
an existing one. Together with our customers, we identify these aspects and establish the company’s goals.
What – should really be driving your strategy
When – is the right moment to implement – timing is key
How - the strategy works; how it breaks down; how will it perform under different scenarios; and how can it be managed more